Corporate site · Health
NutriMC GroupNutrition services with booking and online courses
Site for a group of nutritionists: service catalog by specialty, patient appointment booking and an online course store, all in one place.
Technologies
- WordPress
- WooCommerce
- PayPhone
- PHP
- Booking plugins
- SEO plugins
My role
WordPress implementation and development of the site, delivered through NM Tech Studio.
The problem
The group had three things to solve at once: explain their services, let a patient book without phoning, and sell online courses. All three lived in different tools.
What I built
- Service catalog organised by specialty.
- Appointment booking system for patients.
- Online course store on WooCommerce with PayPhone payments.
- Informational pages optimised for organic discovery.
Technical decisions
- WordPress with WooCommerce rather than a bespoke platform: the team needed to publish services, courses and content without going through a developer for every change.
- PayPhone wired into the WooCommerce checkout, because that is the payment method Ecuadorian customers already recognise and use.
- Booking handled with scheduling plugins on the same WordPress install, so appointments, courses and content all share one admin panel.
- Organise services by specialty, which is how the patient searches, not how the clinic is organised internally.
- SEO plugins configured from the start so the informational pages capture nutrition-related searches.
Challenges
- Booking has to be faster than sending a WhatsApp message, or the patient goes back to WhatsApp.
- Two business models, in-person service and digital product, coexisting on one site.
Result
The site is in production with online booking and course sales live. Delivered in 6 weeks.